Mainstream TV Networks vs Streaming Platforms: The Shift of Competition and the Future of New Content, within the Context of Changing Viewing Trends and Adaptation

Linear TV networks have long been recognized as mainstream television models, relying on fixed air times via satellite. In contrast, digital services operate on viewer-driven consumption, with global streaming giants, Disney+, and niche players serving as dominant forces. As media consumption habits shift, rivalry between conventional TV networks a

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